The 2012 GIVE Hope campaign includes our “Do It For the Girls!” day of action and Twitter party hosted by Giuliana Rancic, (E! News anchor and breast cancer survivor) on Sept. 20 at 3 p.m. ET and a Facebook app which goes live on Sept. 17 and allows users to donate $1 to the National Breast Cancer Foundation (up to $25,000) just by performing a self exam, telling us about it and changing their cover photo to a GIVE Hope hand. Also this year we have two P&G brandSAVER coupon booklets that will be distributed in most local newspapers across the nation on Sept. 30 and Oct. 14. For each coupon redeemed from these books, P&G will donate $0.02 and $0.01 to the National Breast Cancer Foundation respectively (uncapped).

Do It For the Girls! Twitter Party Details:

• ·         When: Thursday, September 20 at 3 p.m. ET
• ·         Where: Twitter - follow @pgmygive, @giulianarancic, @NBCF and #GIVEHope
• ·         Why: To rally women everywhere to perform a breast self exam, create an early detection plan and take control.
• ·         In addition to sharing some lifesaving information, we will also be giving away some great prizes. Participants can RSVP for the DIFTG Twitter party here to be eligible to win the grand prize!