It’s no secret women value their beauty products. From scouring online reviews to scanning video how-tos, millions of women are on the hunt for the latest finds to look and feel their best. Intrigued by the relationship women have with their beauty products, Dove fielded a national survey to unveil which of their morning beauty routine staples they prioritize and how they impact their confidence.

The results revealed it’s not mascara, eyeliner or other cosmetics that are most important in making women feel most confident all day. As a matter of fact, out of the products women use in their morning beauty routine, respondents ranked deodorant above the rest – twice that of toothpaste, four times that of foundation, nearly six times that of mascara and ten times that of eyeliner.

The data also uncovered interesting truths about the impact underarms can have on how women feel and act on any given day. When women have forgotten to apply deodorant it was revealed that:

• 87 percent feel self-conscious
• 67 percent distance themselves from others
• 49 percent have gone back home to put it on

While odor and wetness protection spring to mind when thinking about caring for underarms, nearly 2 in 3 women say they have experienced another type of issue, whether it be irritation, uneven skin tone, dry skin or red marks.

With sleeveless season upon us, now is the time to upgrade your beauty routine with Dove Advanced Care Anti-perspirant for 48-hour odor and wetness protection plus softer, smoother underarms.

If you're selected as a Chatterbox, you'll get a great Chat Pack:

• 1 Dove Advanced Care Anti-perspirant
• 1 Product Information Postcard

Apply now and if selected, we'll deliver a Chat Pack right to your doorstep. You don't have to throw a party, but you'll want to celebrate when it arrives! After you try Dove Advanced Care Anti-perspirant, chat about it, share your opinions and post a review on the site. That's it!

This event is only open to residents of the US. 

Get the chatter started! Apply now.