While Target REDcard members can join Circle to receive the other perks, they’ll continue get their 5 percent back instead of earning the 1 percent back, Target notes.

Unlike Cartwheel discounts, which are offered to all shoppers, Target Circle aims to personalize perks to individual consumers. For example, if you shop for baby items all the time, Target will send you a personalized discount for items in that department. You’ll also get a reward of some sort ahead of your birthday.

Right now, it is available in Charlotte, Denver, Indianapolis, Kansas City and Phoenix.