3. HOW TO PARTICIPATE IN THE OFFER: During the Purchase Period, a participant must purchase three (3) General Mills qualifying products (see attached Appendix for list of qualifying products), in the same transaction from a participating store (“Qualifying Purchase”) while supplies last.

During the Submission Period a participant may use one (1) of the following two (2) methods to submit their Offer claim:

A. Receipt Submission via SMS: Using an SMS-enabled mobile device, a participant may send a text message to the short code 22639 (“Short Code”) stating either the keyword “SCORE” (for Hy-Vee customers) or “TAILGATE” (for all other retailers) (each, a “Keyword”). Once a request is received, the participant will be sent a reply text message asking the participant to submit a valid date of birth. Once a valid date of birth is received, participant will be sent a reply text message asking the participant to agree to the Offer Terms and Conditions. The participant will be sent a reply text messaging asking the participant to submit a picture of the Qualifying Purchase receipt via text message. Only a request sent to the Short Code with a valid date of birth, ZIP Code, picture of the Qualifying Purchase receipt and a valid Keyword, will be accepted as a valid request. All requests must be received by Sponsor or its authorized designee by 11:59:59 PM ET on December 31, 2020, while supplies last. The Qualifying Purchase receipt image must include the retailer name, date of purchase, and show the three (3) qualifying General Mills products. A participant may fold their receipt if it is too long to be captured in one (1) image, as long as the retailer name, date of purchase, and three (3) qualifying General Mills products are visible. A Qualifying Purchase receipt may only be used once to receive an Offer Item (as defined below). A Qualifying Purchase receipt may not be used by more than one (1) participant. Receipts must be readable. Mechanical reproductions, altered receipts or unreadable receipts will not be accepted. Receipts submitted in excess of the limits set forth herein will not be accepted. NOTE: Proof of text message submission does not constitute proof of delivery or receipt of the text message.