Disney fans, this one’s for you. We’re setting out on a new adventure with Disney to bring magical shopping experiences to our guests.

First, get ready for the Disney store at Target. These new “shop-in-shop” locations will launch at 25 select Target stores in October, with 40 more opening by October 2020. The fun will also be available in a new digital experience at Target.com/Disneystore. The full site launches Oct. 4, but you can take an early peek right now.

The Disney store at Target will feature more than 450 items including toys, games, apparel and accessories—with more than 100 products that were previously only available at Disney retail locations. Guests will find favorites like Disney Princess, Star Wars, Marvel, Disney Junior characters, Classic Disney plush, apparel, home and holiday products, along with collectibles like the Disney Animators’ Collection.

Our teams worked closely with Disney to co-develop and design the store experience with features like music, interactive displays, photo ops and a seating area where families can watch Disney movie clips.