Target's New Food Line- Good & Gather

Target just announced its new Good & Gather brand, which is slated to become the retailer’s largest flagship food and beverage brand.

As a result of guest research, the new brand will offer a wide range of food and beverage products that prioritize taste, quality ingredients, ease of preparation, and value.

Good & Gather products will be made without artificial flavors and sweeteners, will contain no synthetic colors or high fructose corn syrup, and will be backed by a money-back guarantee. This new brand will be available in stores and online on Target.com for same-day delivery starting on September 15, 2019.

By the end of 2020, more than 2,000 food and beverage products will be sold under Target’s Good & Gather labelincluding everyday staples such as milk, eggs, and cheese. The brand will also include new and trendy products such as avocado toast salad kits and beet hummus alongside classic grocery staples such as dairy, produce, ready-made pasta, meat, granola bars, and sparkling water.