The NEW Triple Berry Bliss Cheesecake is being released on July 29th and it promises to be a tasty treat perfect for the season. This creamy cheesecake dessert is layered with vanilla cake, three kinds of berries, and a hint of citrus.

Even better, The Cheesecake Factory plans to donate 25¢ to Feeding America, the nation’s largest hunger-relief organization, for every slice sold through July 29, 2025.

Plus, Cheesecake Rewards Members can get a 50% off deal…

Dining in at The Cheesecake Factory? Cheesecake Rewards members who do can enjoy a slice of cheesecake for half price when visiting a location between July 29 – July 30 2024.

This deal extends to more than 30 flavors of cheesecake, including the new Triple Berry Bliss Cheesecake! You can score the discount on up to 6 slices per table as long as one member of your party is a Rewards member!

Not yet a Cheesecake Rewards member? It’s free to join!

Scoop up some Cheesecake Factory merch.

The Cheesecake Factory is also dropping a whole new line of swag. On July 29, the Cake Merch California Summer Collection will be released online. The lineup includes limited-edition hats, t-shirts, beach towels, and more.

To Celebrate National Cheesecake Day, the restaurant is giving Cheesecake Rewards members free shipping and a free Celebration Cheesecake Luggage tag with any Cake Merch purchase placed on July 29th and July 30th.

Rewards members will receive a discount code on July 28th, so sign up today if you aren’t yet a member!