Coming up this summer- M&M and movie fans!

In this summer’s much-anticipated release, six Mars Chocolate brands -- SNICKERS®, M&M’S®, TWIX®, 3 MUSKETEERS®, MILKY WAY® and DOVE® Chocolate – and Mars Ice Cream have a starring role, and consumers will take home big prizes.

In Summer Movie Mania, Mars is implementing both immediate and future consumption incentives across retail channels during the summer movie months of June through July.

Consumers can enter to win movie tickets for one year in the immediate consumption national instant win game.

In the future consumption program, consumers purchase three bags of Mars Brand products and mail-in for $9 in movie cash.