Consumer News: Meijer To Eliminate Double Coupons

Meijer will discontinue doubling coupons in all of its nearly 200 stores in Michigan, Illinois, Indiana, Ohio and Kentucky, effective August 26th. “It’s true that we (will) no longer double coupons,” a spokesperson wrote on Facebook today, in response to a customer question about rumors of double coupons’ demise. “We are shifting our resources to mPerks digital coupons.”

The move confirms what many had long suspected, ever since Meijer first did away with doubles in about 30 stores earlier this year (read: “Double Coupons Keep on Dying”). Testing the waters, perhaps? “Be prepared for all Meijer stores to follow suit at some point,” the website Bargains to Bounty reported back in March. “The latest rumors say (the remaining) stores could change policy in September.”

Five months later, it appears the rumors were off by only a week.

So why the change? “Less than five percent of Meijer customers used double coupons,” Meijer claimed in its Facebook post, “but nearly 1.5 million have signed up for mPerks,” the store’s digital coupon program. It’s a similar rationale that Kroger has used, as it slowly eliminates doubles in many of its regions of the country. Kroger claims that so few people take advantage of double coupons, that everyone will be better served if the chain invests in lower prices instead.

Source: Couponsinthenews.com